Tip 1: Skip the trend
Trends go in and out so quickly that people feel the need to go out and spend so they can keep up with whats ‘cool’. The whole idea of being trendy is destroying our planet and your wallet. Companies like H&M, Forever 21, and Zara over produce trendy items that are very bad quality and in less than 10 washes will end up in a dump or the ocean. The fashionista in us then has to go out and replace the trendy shirt with a new one to keep up with the new look. This cycle will continue and we end up spending more on a trend and killing the planet in the process.
Tip 2: Buy what you LOVE
This should be something that people do regularly but you would be surprised how often people buy something because they just want the gratification of having a new piece in their wardrobe. My rule of thumb is that regardless of the price I would still have to have the piece in my wardrobe. Sometimes I even have dreams about clothing and I buy them and wear them after they have holes and need to be replaced. This is how much we should strive to love a piece. We should love it enough to wear it all the time and even after we shouldn’t anymore.
Tip 3: Vote with your dollar
What you wear shows what morals you support. When you shop at places that harm the environment and treat their employees like they are not human beings, you are not only supporting that, but also funding it. The same goes on the flip side: buy from brands that support the same causes that you do. This idea comes down to basic supply and demand. When consumers like us demand products that are sustainable, companies have to supply better products to keep up with the demand. Thus, creating a better cycle and helping the global community in the process.
Tip 4: make sure the product is ‘worth it’
Invest in the quality of the product even if the price is a little higher. Many complain about how people “just pay for the label” but this is inaccurate. You are playing for the quality of the product. Also, the amount of times one wears the item can determine the actual cost. For instance, one can divide the cost of the item by how many times they will wear it and this will show how useful the product will be in their wardrobe. So spending a little more and wearing the item more will be a more sustainable choice in the long run.
Tip 5: Buy used
Buying from used clothing stores, consignment shops, thrift stores, and in the ‘upcycle’ section of brands is a great way to get some new pieces that are sustainable. You are continuing the lifecycle of a product rather than letting it get thrown away. On the upside: the clothing is unique, cheaper, sustainable, and better quality. You can find really cool items that give your wardrobe a unique twist.
I really hope this helps! Every choice we make matters!