Reformation is a brand that I was introduced to about a year ago but not because it was sustainable, but rather because the clothes are so darn cute. My favorite Youtuber, Tess Christine, shops there and my close friend raves about how her closet is Reformation. They have two stores in New York where the atmosphere resembles something along the lines of a hipster coffee shop that happens to sell clothing. They sell simple dresses, tops, pants, etc. At first glance, it only seems that they sell expensive simple pieces in a setting that makes you feel like you can run through fields of grass and read your amateur poems at open mic night. However, this is not the case.
Read the tag. Thats what I was I was told to do. The little piece of brown cardboard informed me that the beautiful black turtleneck that I was about to try on was made from sustainable textiles, in a factory in California where all employees were treated fairly among other things. Needless to say, I dropped eighty dollars on this top that would later end up being my go-to sweater this season. I did some further research into the company on their website (linked below) and their practices are actually spectacular. They use eco-friendly technologies in their factory, calculate the resources you save when you buy one of their pieces, provide benefits and a living wage for their employees, and they make sure every aspect of their company from fiber to retail is as sustainable as possible. There are a lot of details on their website about how they do this but the gist of it is that they put a lot of thought into every aspect of the business and brand and try to make it sustainable. This also includes doing community service and giving back as much as possible.
Overall, this brand is spectacular. The clothes are so cute and they have wonderful practices. The only complains I have are that the clothes can be a little bit on the expensive side and that they are hard to maintain and clean in the way that they recommend. But regardless, my point of view is that you are paying the extra dollar for the quality and the morals of the brand and taking proper care of your clothing can be a hassle but it is beneficial in order to do your part to help the environment.
Featured below is how I styled my favorite sweater from this brand.
Reformation Grade: A-